Marketing Seminars – PR ideas

One area you can use PR material is in your office. If you are inviting a prospect a meeting in your office, make sure that you have news stories about your company in frames on the walls. The more stories the better (provided they haven’t yellowed with age). What sort of impression does this create when they walk in? It’s impressive. It means that you are a ‘famous’ company – most people are at least a little impressed with celebrity. Having a few press cuttings around doesn’t make you Terry Wogan, but it does make you newsworthy, and therefore a more exciting company to do business with. It also establishes credibility – which is so important in the eyes of a prospect at this time.

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