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Ideal Marketing News

Archive for February, 2008

Marketing Seminars – Customer Care

earl nightingale

Innovate. Earl Nightingale said that “it’s not good to get into a rut because a rut is nothing more than a grave with the ends kicked out.” If you are not constantly looking for new, faster, cheaper, more exciting ways of doing things then the chances are your competitors are. And if you look at [...]

Northamptonshire Shopping village – Heart of the Shires

Heart of the Shires Northamptonshire Shopping

Just come back from a birthday / gift based shopping trip to Heart of the Shires in Northamptonshire.  If you haven’t been and you live in the Midlands or are travelling up the M1 I’d reccomend it.  It’s a converted collection of Victorian farm buildings that now house a collection of individual shops.  The overall [...]

Marketing Seminars – Customer Care

marketing ideas

Be good at what you do.  At the end of the day, you have to be good at what you do if you are going to retain customers for the long term. Every piece of training you and your staff undertake will help to retain customers. Don’t short change your customers by skimping on the [...]

Marketing Seminars – Customer Care

marketing ideas

Be positive. We’ve all got problems, but if your customer asks you how you are, don’t use that as an excuse to talk about all your problems or badmouth your other customers. I have stopped using companies because (even if I didn’t ask) the owner seemed to use me as an agony aunt for all [...]

Marketing Seminars – Customer Care

marketing support

Don’t wast time – sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If you have got something wrong, it is down to you to correct [...]

Marketing Seminars – Customer Care

marketing support

People buy from people. Remember that you don’t really buy from companies. You really buy from the people who work for that company. If a customer leaves, it is often because the person (account manager, shop worker etc.) just wasn’t giving them the service they required.

Marketing Seminar – customer care

Marketing seminars

Be honest. Be honest with your customers at all times. If you ever try shading the truth or telling an outright lie it will come back to haunt you in the end. If you can do something, tell them, if you can’t, tell them, if you are too busy to do a proper job, tell [...]

Marketing Seminars – Customer Care

marketing ideas

Good staff will help your profits so employ good staff. If you pay peanuts, you get monkeys as the old saying goes. Your staff are your company in the eyes of many customers. What are your staff like? Would you be proud to have your company represented by them? Do they have an excellent attitude [...]