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Archive for February, 2008
Marketing Seminars – Leicester
Many thanks for everybody who came along to the LCB in Rutland Street Leicester for a short seminar I was asked to run on pricing by www.cirt.org.uk. It seemed to go well and I tried to make that point that people are interested in value rathr than price. They will pay the price if you [...]
Business Ideas
Are you ready for the changes to PCI? Putting data security at the top of the agendaFive top tips for ensuring data security in your organisation One of The Ideal Marketing Company’s clients, It firm Eximium, was contacted to write about how to secure data following a number of high profile problems within Government departmenst . [...]
Marketing Seminar – Manchester
Delighted to say that I will be in Manchester this Thursday to deliver my new ’17 cogs’ marketing seminar to a group of MDs from Recruitment companies. The group meet every month to find out the best ways to move their business forward and are known as The Elite – a monthly group set up [...]
Free Marketing Seminar – How to price your price your services
Are you unsure of how much to charge for your services? I have been asked to deliver a seminar in Leicester this Thursday. It is almost full, but at the time of writing, you may still be able to contact the organisers to reserve a place – they are free. Details as follows: Title: Creating [...]
Marketing Seminars – Customer Care
Exceed expectations. It is no longer good enough to be OK. If possible, always aim to exceed your customer’s expectations. Promise to deliver by Tuesday, but deliver by Monday lunchtime. Deliver extra items with no charge. Drop off personalised gifts such as mugs or calendars.
Marketing Seminars – Customer Care
Being OK is not enough. Be innovative and different. In today’s crowded marketplace it is important to stand out from the competition. You won’t be remembered for being OK – you have to innovate . Make sure your customers remember you for being the company that is always changing, always improving, always coming up with [...]
Marketing Seminar – customer care
Customer care manager. Do you have one? I know of companies with only three staff who have a customer care manager. Even if it’s not a full time role, it shows your customers that you take their concern seriously.
Marketing Seminars – advertising
Advertsing – is it always effective? I am often asked about advertising. I think many business owners think that if you set up in busines ‘it’s the law’ that you have to advertisise in the Yellow Pages for example. They thin that you have to advertise to survive. This is a common myth that wastes [...]
