Marketing Seminars – Repeat Custom

Don’t be in the business of selling ‘once’

The hardest way to make money in business is to have a product or service that you only sell once. Your aim should always be to create a range of items that you can sell, update, expand and improve for an existing customer base. I mention this idea first because the hardest sale you will ever make is the first time you sell to a person or company. Providing you sold them a good product, it is then easier to sell them something else.

Look at the way Gillette are always expanding their range and revising their product: even their central product needs to be replaced regularly. No wonder Warren Buffet (the world’s most successful investor) is such a fan of the company.

The same is true by the way for Coca Cola. They never settle for what they have they have a thirst for new markets, new variations with a product that creates it own repeat demand.

 The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.

Tweet