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Archive for January, 2008
Free Marketing seminar launches in March
Claim your FREE place at a new marketing seminar to run at Hothorpe Hall near Market Harborough this March. The Ideal Marketing Company is delighted to present a free marketing seminar to be held at Hothorpe Hall. This early evening seminar takes place on March 18th from 6pm and is free to any business owners [...]
Marketing Seminars – Repeat Custom
Don’t be in the business of selling ‘once’ The hardest way to make money in business is to have a product or service that you only sell once. Your aim should always be to create a range of items that you can sell, update, expand and improve for an existing customer base. I mention this [...]
Marketing Seminar thoughts
Marketing Seminars Thanks to all the delegates who attended my marketing seminar on Friday. There was a great cross section of business owners in the room with a wide range of experiences. I’m pleased to say that the feedback was very positive. Brian Haworth from www.bfas.org comments were typical – “Helpful friendly advice and discussions which [...]
Marketing Seminars – How to get more testimonials
Testimonials are a key way to win the confidence of prospects. I’m pleased to say that I have over 400 testimonials from seminar delegates that I have collected over the years – just by asking. How many of your customers do you ask for a testimonial? This article has some great ideas for obtaining articles. [...]
Marketing Mentor – Earl Nightingale
My ‘Marketing Mentor’ Earl Nightingale Long before I set up my own company or began running marketing seminars, I heard an audio programme called Acres of Diamonds by Earl Nightingale. For me it was life changing and one of my favorite parts was called ‘Acres of Diamonds’. The book is now out of copyright, so [...]
Marketing Mentor – Creating a clear marketing benefit
Marketing Mentor seminar presented by Alastair Campbell Marketing seminars often start with a clear explanation between a feature and a benefit. I vowed that mine wouldn’t until it became clear that many people still don’t know the difference. Put simply a feature is a fact, but a benefit is how that fact can be used [...]
Marketing News – Redpoint Ski Holidays
Redpoint is an Austrian based ski company that I’m pleased to say we have been working with for almost 3 years. As well as offering the normal range of skiing, they also offer women only ski breaks and packages for people new to skiing. Dispite their wonderful reputation amongst their clients and within the industry, it [...]
My Marketing Mentor – the Late Sir John Harvey Jones
I had the great pleasure of spending a day with Sir John Harvey Jones 3 years ago. I was a big fan of him from the days of ‘Trouble Shooter’ and was very nervous about meeting him.. He turned out to be a lovely man. Happy to speak to the reporters and journalists that we [...]
