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Archive for 2008
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy Many of the business books will tell you about offering outstanding customer service. In my experience, most companies can survive and make a good living by being barely adequate. Perhaps because we don’t like complaining much, mediocrity is everywhere we look. A sandwich shop that doesn’t [...]
Marketing Seminars – Customer Care
Marketing Seminars – Keeping Customers Happy 34. Encourage referrals. What gets rewarded gets repeated. If you send a thank you letter and voucher when a new client is gained as a result of a referral, do you think your customers will do it again? By making it clear that you appreciate the effort they [...]
Marketing Seminars – Customer Care
Marketing Seminars – Keeping Customers Happy 31. The golden rule – do unto others as you would have done to you. If you stick by this rule when it comes to customers, you won’t go too far wrong. 32. Speed stuns. It is said that in restaurants, the speed and quality of [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 28. Introduce a money back guarantee scheme. If you do business by post you need to offer a 30 day money back guarantee anyway. Smart businesses do a lot with this. Most companies try to bury it in the small print. If you are selling something that you [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 25. Thank you. Every time somebody gives you business, make sure you say thank you – and mean it. These are two words that everybody likes to hear. 26. Don’t create a product and figure out a way to sell it. Find out a need and work [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 25. Thank you. Every time somebody gives you business, make sure you say thank you – and mean it. These are two words that everybody likes to hear. 26. Don’t create a product and figure out a way to sell it. Find out a need and work [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 22. Customer care manager. Do you have one? I know of companies with only three staff who have a customer care manager. Even if it’s not a full time role, it shows your customers that you take their concern seriously. 23. Be innovative and different. In today’s [...]
Marketing Seminar – Happy Customers
Marketing Seminars – Keeping Customers Happy 19. Be positive. We’ve all got problems, but if your customer asks you how you are, don’t use that as an excuse to talk about all your problems or badmouth your other customers. I have stopped using companies because (even if I didn’t ask) the owner seemed to [...]
