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Archive for 2007
Hot Air
They say that marketing people are full of hot air and they are probably right. However I was delighted to come across some characters on Friday evening who had a lot more hot air than me.My clients www.heartoftheshires.co.uk ran a wonderful event for about 600 guests and the star attraction was not only a series of [...]
Holiday planning
Have you ever been to a time management seminar? One of the things they talk about is treating each working day as if you are about to go on holiday they next day. The idea is you get lots done. Well I’m going on holiday on Tuesday and I can’t remember a week (never mind [...]
First Steps
The reason that most people don’t do things is because they don’t ever get going. They wait until everything is just right, and of course, that time never arrives. Well dispite everything that is going on at the moment and being in the middle of finalising my new marketing seminars, I’m setting out on [...]
Mastermind Alliance
I’ve just heard some great news from a client. Over a year ago a group of us started a ‘Mastermind Alliance’ group. The idea is that we meet up once a month for half a day to discuss how to grow our companies, get rid of bad habits and generally become more productive at the [...]
Marketing Seminars
What’s the best way to spend a lovely sunny weekend in the middle of August? That’s right, by completing the notes and the power point for a new marketing seminar. Although I had put aside the time to do it, this was the only chance I will have to complete the material before going on [...]
Give you advert a clear benefit
The following is one of the points discussed at the new marketing seminar run by The Leicestershire based Ideal Marketing Company at Hothorpe Hall near Market Harborough There are far too many advertising messages in the world fighting for our attention as it is already. Why should anybody bother to read yours? The easy way to [...]
Marketing seminar thoughts – Men’s brains
I rRead a great book on holiday called “Why men don’t listen and women can’t read maps” by Allan and Barbara Pease. I would reccomend it to everybody who is a man and everybody who is a woman. It explains a lot about why couples argue and in fact almost every point it makes I would agreee [...]
Don’t sell to everybody – sell to me
This point is discussed at the new marketing seminar run by The Ideal Marketing Company deally with how to win more new business and how to make the most of existing customers. Take a tip from Terry Wogan. Don’t try to talk to 8 million people, only talk to one – your listener. This [...]
