Marketing – More Newsletter ideas

Don’t be shy about putting your message out there. As with any marketing material, it won’t do your company any good if it’s sitting in a cupboard. It’s always worth printing at least 50% more newsletters than you have current customers. The remainder can be used in a variety of ways to help your sales process.

1. You can include them with formal sales proposals as a sample of how your company communicates with its customer base. The newsletter is likely to be a well read component of any such proposal.

2. Whilst it is a given that you will mail to all current customers, why not mail it to a selection of recently lapsed customers as well as ‘hot list’ prospects?

3. Encourage your sales people to leave copies with prospects during a sales call.

4. If you are exhibiting at a trade show, your sales force can stop passers by asking ‘Would you like a free newsletter, with some valuable information about the XX industry?” It’s a great deal more likely to get a positive result than saying ‘Can I help you?’

5. Cut or copy a relevant section out of a newsletter to send to prospects or companies that you would like to form strategic alliances with to establish your credibility.

6. Set up a stand for your newsletters in your company reception area or by the till in your shop. Anywhere that potential or existing customers may visit.

7. Make the content of your newsletters available on your website. If you’ve created the content for a newsletter, why not prolong its life and share the relevant parts with as wide an audience as possible?

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