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Archive for November, 2007
The look and feel of your news release
One of the most dependable and time efficient ways of generating media coverage for your company is in creating regular press releases or news releases as they are becoming know. The Ideal Marketing Company writes dozens of news releases on behalf of clients every month and it is clear that reporters and editors expect a [...]
Simple Steps to gaining media coverage (part 2)
Many of the companies I help with their marketing in Leicestershire either at my marketing seminars or during my business marketing consultancy are not very newsworthy. That is – what they do is not topical and will not really get editors on the press excited. Other clients most certainly are. They have a product that [...]
Simple steps to gaining media coverage
It is an undeniable fact that the media wields an enormous amount of power and influence within our society. Good PR is capable of harnessing this power, and is one of the most cost effective ways of getting your company noticed- yet it is also an area that is neglected by many businesses. One of [...]
Leicestershire Marketing Support
I was talking to a Managing Director from a medium sized Leicestershire company this week. He was telling me that he was unhappy with his London based PR and Marketing company. The usual story – they had promised a great deal but 2 years down the line very little had been delivered. It was clear [...]
Somthing New from the Ideal Marketing Company
About 4 weeks ago I had an idea that has changed my Market Harborough based marketing seminars and the book that I am working on. I’m not going to too much detail here yet, but I’ve spent the past week working on the first 5 chapters of “Accelerate your Business Growth”. This is going to [...]
