Don’t make it ‘Hell’ for your customers

It can be hell being a customer 

I was talking to Paul, a friend of mine who runs the Talking Company www.thetalkingcompany.co.uk and he told me the story of a business man dies and goes over to the “other side”. When he passes into the next world he is greeted by St Peter, who says:

“We do things differently now. Rather than you going straight to heaven or hell, we let you spend a day in each. After the 2 days you choose where you want to go.”

The business man thinks for a moment before coming to the conclusion this sounds like a sensible proposition. The first day he goes to hell. It is very different from what he thought it would be. A beautiful fairway stretched out before him, the grass was greener than he’s ever seen, the people around him were more radiant and on the whole everything was idyllic on every level. Music stirred powerful emotions within him into a sensation of bliss. In short, the business man had a great day.

The following day the business man flew up to heaven. Clouds, carols and angels. Yawn, yawn yawn.

At the end of the 2nd day St Peter appeared and said:

“Ok. You’ve spent a day in heaven, a day in hell, which do you choose?”

The business man replied, “I can’t believe I’m saying this, but I’m going to have to choose hell.”

Suddenly the ground opened up and the business man was cast into the fire, brimstone suffering and despair of hell. No golf, no green, no beautiful, radiant people.

“Woh, stop; hang on a minute. What’s going on? This isn’t what you showed me yesterday.”

To which the devil replied, “Yesterday you were a prospect, today you’re a customer”

How do you treat your customers?  Are you all over them like a cheap suit when you are hoping to work with them?  Does the experiance change once they start dealing with you.  Thanks for the story Paul – and experiance I’m sure we’ve all had from time to time – let’s hope we don’t repeat it ourselves.  

The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.

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