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Archive for September, 2007
New Seminar launched
Pleased to say that Friday’s seminar went well. The ratings were very positive from those who attended but I felt it could have been a bit better, and I know that the next version of the new marketing seminar will have some improvements ready to go by November 2nd. What did work very very well [...]
If it’s Thursday it must be the IOD
Well there is no doubt that this has been one of the busiest weeks I can remember and whilst I could have done with the chance of staying in bed later than 5.30am this morning (it would have been for the first time this week) it was not to be. Instead I was making a breakfast [...]
The media spotlight
The media is a scary thing. When they like you it’s great and when they hate you it’s horrible. I’ve experianced both this week. This is what has happened so far…. One of my clients had some things written about them in a national paper. As a result 4 other nationals copied the story. Some [...]
Cinema for Harborough!
Nothing to do with marketing seminars or general marketing this time, but instead a plea for help! If you are in the Market Harborough are and have found this site, then please read on for a moment… Market Harborough’s last cinema closed in the mid-eighties and the current building is lying empty. The current owners [...]
Have you got a shark’s mouth?
Moving away from marketing for a moment do you know what happens when a shark opens it’s mouth? It reveals row after row of sharp, jaggy teeth. They are their to tear and rip at the flesh of it’s prey. But sometimes a teeth will get ripped out. After a while you’d think that the [...]
Why it pays to keep in touch
Once you have the interest of a potential customer, it’s important to keep their interest. If they have expressed interes in what you sell at this stage, they might not quite be ready to buy, and are keenly looking around for the company that seems to offer the best customer service, the most interest etc. If [...]
Why does direct mail not work?
This idea is discussed at the new marketing seminar run by The Ideal Marketing Company on how to win more new business and how to keep existing customers for longer This is a short checklist of reasons why your direct mail letter might not have worked. It is very easy to just stop and say [...]
