Busy days with the Elite

If there is one thing I enjoy as much as creating marketing ideas for clients, it must be talking about marketing.  I’ve spent the the past 2 days doing just that.  I was in London on Wednesday and Birmingham on Thursday with recruitment companies talking about how they can generate more business using various low cost marketing ideas. What’s strange is that even though I made the same presentation 4 times in 2 days I didn’t get bored for a second and really enjoyed the interaction of the groups.

 One thing that really interests me is why some people seem to get so much out of these sessions whilst you always get at least one person who glazes over, refusing to makes notes and leaves none the wiser.  My goal at these events is to inspire the people present to act on at least 3 of the ideas and come away wanting to get on with one of the idea as soon as they get back to the office.  It doen’t always happen, but all 4 groups this time seemed very keen and I’ve feedback from 3 people already saying that they have made a start which is good news.

These meeting are part of what is known as the Elite group run by www.recruitmenttraining.co.uk .  They specialise in the recruitment industry and run monthly meetings for senior staff (usually owners) of recruitment firms who want to grow, develop and improve their company.  They meet each month, discuss issues – which they help each other with – and always have a guest speaker of which I am one of many.  If you are in the recruitment industy or know of sombody who is they will let you attend a free taster session so you can see what it’s all about.  From speaking to people who attend I would reccomend it if you are serious about growing your compny and want ongoing support to make it happen.

Somtimes working in an office with only your own ideas for company can be a lonely business so it’ good to do these type of things every so often.  I don’t think I could be a speaker all the time, but doing such event a few times a month is a real joy and I love the thought of being able to  help 40 companies in 2 days.

Another bonus is you get to meet so many interesting people.  You learn about their problems and what they have had to overcome in orther to get where they are.  Almost everybody who attend is what I would call a success because they are either financially succesful or you know by their attitude that they wil be soon.  It reminds me how impotant it is to spend time with positive people.   

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