Cinema Campaign update

You might remember that a few weeks ago i mentioned a campaign to have a cinema returned to the Market Harborough – town I like to call home.  It’s a great place to live, but a cinema would make it complete.  There was a cinema in the town until the late 1970′s, but it is now sitting empty.  Well the good news is that the campaign has been going well for the past few weeks and a great deal has been achived to move the idea of a cinema back to the town.  An important element of this has been the PR which I have been working on. 

It’s made me appreciated how important the human angle is when it comes to a story. 

In this case the focus of all the PR has been around Lucy and Mollie the 2 girls who origionally aproached the Harborough Mail, our local newspaper.   By the PR all about them and what are doing the campaign has a focus that it wouldn’t have if it was just a bucnh of cinema enthusiasts say.  You’ll see what I mean if you follow these 2 links to BBC pages that have covered the story…

 http://news.bbc.co.uk/player/nol/newsid_7000000/newsid_7005200/7005204.stm?bw=bb&mp=rm&news=1

http://www.bbc.co.uk/leicester/content/articles/2007/09/20/market_harborough_cinema_feature.shtml

The story is not about an old building, the story is about 2 11 year old girls brave attempts to do somthing that the community will benifit from.  It’s a much more interesting story.  And when I’m trudging the streets asking people to sign their names on my clipboard at least 20% of people say ‘you tell this girls what a great thing they are doing’ it makes me appreciate the power of personality in the news.

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