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Archive for September, 2007
Don’t sell, tell
What does the word ‘salesman’ mean to you? For most it doesn’t conjure up the most positive of images. What about an ‘expert’ or a ‘consultant’? If you were thinking about buying a product or service would you rather seek advice from a consultant or a sales person? Most people would rather seek independent advice [...]
Busy days with the Elite
If there is one thing I enjoy as much as creating marketing ideas for clients, it must be talking about marketing. I’ve spent the the past 2 days doing just that. I was in London on Wednesday and Birmingham on Thursday with recruitment companies talking about how they can generate more business using various low cost marketing [...]
Cinema Campaign update
You might remember that a few weeks ago i mentioned a campaign to have a cinema returned to the Market Harborough – town I like to call home. It’s a great place to live, but a cinema would make it complete. There was a cinema in the town until the late 1970′s, but it is [...]
How to Build a great Reputation – Part 2
These ideas are discussed at the new Leiccetershire Marketing Seminar run by the Market Harborough based Ideal Marketing Company A news release is like a short, pre-written article that people in the media can use and adapt as they wish. But what about having your own article in the press? The trick here is not [...]
How to build a great reputation fast – part 1
(This idea is one of the marketing ideas discussed at The Ideal Marketing Company’s new marketing seminars) It’s amazing how people will refuse to believe what is printed in a brochure, but will believe things that are printed in a newspaper. There are several ways to build your reputation – the first is by creating news [...]
Don’t leave it to chance
You may have a cunning plan – but have you thought it through properly… (This topic is covered in the new marketing semiar covered by The Ideal Marketing Company) You’ve probably heard the expression ‘fail to plan and you plan to fail’. This is particularly true of marketing activity. The biggest reason that clients come to [...]
What is so special about you?
This idea is discussed at the new marketing seminar run by The Ideal Marketing Company on how to win more new business and how to keep existing customers for longer Unless you have developed a brand new product or service, the chances are there are plenty of other companies around who offer something similar to [...]
Don’t be in the business of selling ‘once’
This idea is discussed at the new marketing seminar run by The Ideal Marketing Company on how to win more new business and how to keep existing customers for longer The hardest way to make money in business is to have a product or service that you only sell once. Your aim should always be [...]
