Marketing Seminar – 2 key Marketing Principles

Marketing Mentor – Stand alone above the competitors

I was at a meeting yesterday with a great company who may or may not turn into clients.  They have grown well and are now expaning into a new area and I was happy to drive to their offices and give them some thoughts on how they could grow the new part of the company.  We talked for an hour or so and they told me of their plans and showed me their existing marketing material.

When it come down to it I gave them a lot of ideas, a lot of ways they could expand, but of them all there were just 2 ideas that would really make the difference. 

The first one is to been seen as sector specific.  Rather than claiming to be all things to all men, show that they really understand a specific sector.  They were opperating in about 5 areas and so it would be easy to create (or adapt) material for each of these areas.

The second idea is to be seen as experts in what they do.  Tell – don’t sell.  Explain clearly to a prospect that you know the problem they have (cost, time, bad previous suppliers etc) and you will overcome that issue.

Two simple marketing ideas – specialise and solve the problem.  All else will fall into place with a little planning but by using these core ideas at the heart of their expanding empire they will make a million.  

I’m pleased to say that they are coming to my November marketing seminar where I’ll be able to go into these issues in more details, but in the meantime they have some ideas to work through.

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