Marketing seminar thoughts – Men’s brains

I rRead a great book on holiday called “Why men don’t listen and women can’t read maps” by Allan and Barbara Pease.  I would reccomend it to everybody who is a man and everybody who is a woman. It explains a lot about why couples argue and in fact almost every point it makes I would agreee with to a greater or lesser extent given that it deals in ‘gernaralities’ as has to be the case.

Although not intended as a marketing book it gives a great insight into the types of advertising appeals that work for ‘the average’ male and female customer.  For example an advert for a man will tend to work best if it is a clear and direct benifit driven message (the way I tend to write adverts and direct mail) but adverts for women can cover far more areas and take a more scattergun approach as women can multi-task.  Now while this idea is not new the book provides many examples of this central difference between the sexes affects the way that women and would buy. 

The book was quite contoversial when it came out as it’s message appears to go against the notion of equality, but this is not the case.  It argues that men and women should be given the same oppertunities in life – however due to centuries of evolution, our brains are wired differently to perform better at differnt tasks and therefore it would be wrong the expect the ‘average’ man or woman to perform the same task to the same standards.

Not everybody’s brain is wired in the same way and there is an interestingt text to take to see how male or female your brain is.

If you want to have a better idea how the other sex thinks then you’ll enjoy this book.

The Ideal Marketing Company supports Leicestershire and Northamptonshire companies as well as companies from across the UK with marketing, PR and direct mail. The Ideal Marketing Company helps support companies with marketing consultancy in order to generate new business wins as well as making the most of existing customers.

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