Marketing Seminars – Added Value

How do easyJet do it?  I’ve read books on the low cost airlines including easyJet and i still don’t understand how they can strip away so many costs.  For examle last week we flew to Crete.  For 4 of us (including all the extras that they charge) it cost £600. Two years ago XL, who have now gone bust, charged more that double that for the same destination at the same time of year.

I understand the idea behind easyJet and the other low cost airlines, but it still staggers me that a 4 hour flight to another country regulalry cost me less that a 1 hour train ticket into London, one hour from my house.

What’s more I have always had a good experiance when flying with them. The flights have always been on time, the staff friendly etc.

They are a great example of giving added value to customers – even if I don’t understand how they can do what they do and give such good value!