I just came across this story about the power of punctuation in an article on improving communication – so important to all aspects of marketing:
An English professor wrote these words on the chalkboard:
A woman without her man is nothing
and asked his students to punctuate it correctly.
All of the males in the class wrote: A woman, without her man, is nothing.
All the females in the class wrote: A woman: without her, man is nothing.
Punctuation is everything!
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