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In ‘An Ideal World’ this month we’ll be looking at a mixture of marketing and business ideas designed to help clients of the Ideal Marketing Company and past delegates from marketing seminars, as well as visitors to the website who would like ideas and advice. If you have any subjects you would like to see covered in future issues, please e-mail news@idealmarketingcompany.com
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| ‘Announcing the £100,000 Marketing Seminar’ |
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Would you be interested in hearing 100 great marketing ideas, each one more than capable of generating £1,000 for your business and presented in a practical, inspiring one day seminar?
 If you are the owner of a small business or have the marketing responsibility for your company, come to Hothorpe Hall near Market Harborough to learn how to use 100 powerful business, marketing, PR, and direct mail ideas to generate extra money for your company. The first date in March has now sold out - the next available date is Friday May 12th.
This all new seminar is has limited spaces and costs just £100 (plus VAT). Included in the price are full seminar notes, free parking, refreshments and lunch.
100% guarantee – come to the seminar and if by the end you can’t see how these ideas can work for your business, you’ll receive a complete refund.
At just £1 per idea and with a complete money back guarantee, what have you got to lose? Call 01858 44 55 43, see www.idealmarketingcompany.com or e-mail seminar@idealmarketingcompany.com to reserve your place.
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| One Day Goal Setting Seminar – March 31st, Hothorpe Hall |
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I usually start my marketing seminars with a short section on the importance of goal setting. Interestingly, many delegates report in their feedback that this was in fact the most useful part of the whole seminar!
Because of the feedback received from the seminars, from listeners to my slots on BBC local radio and comments from recent goal setting sessions run in association with trainer Christopher Davies, we have decided to begin running a series of one day goal setting seminars.
There will be a maximum of 12 delegates on each seminar, and just from word of mouth, I’m pleased to say that it is already more than half full. As one of the attendees of my marketing seminars, I would like to invite you along to the first of these new one day sessions.
On it you will learn:
- How to join the 2% of people who get to live the life that they have always dreamed of
- The most effective way to set goals for your life and your business
- How to create up to 12 hours a week by planning your time better
- Why, when done properly goal setting CANNOT fail
- The latest techniques of visualisation and association that make your goals happen faster
- Why time is your greatest friend
- And much more!
You will also hear examples of the results that people have experienced after having used these techniques. As with the marketing seminars, the day comes with a complete money back guarantee. If you don’t feel that the day was a worthwhile investment of your time, and that the ideas we have talked about won’t generate many times more than their cost – then you pay nothing.
The seminar is available at a reduced rate of £100 plus VAT (normally it will cost £147 plus VAT). Please call 01858 44 55 43 to reserve your place for March 31st
If you have already attended one my previous seminars you are very welcome to attend either of these new courses. Please forward this e-mail to a friend in business who could benefit from some of the fresh ideas for generating new clients or retaining existing clients for longer.
Full details of the seminars are at the end of this e-mail, or go to the seminar page of www.idealmarketingcompany.com
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| Lessons in Life: How to accept new ideas and de-clutter our minds |
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If you don’t give your home a spring clean every now and again, it ends up with overflowing cupboards, a garage that your car doesn’t fit in and piles of junk everywhere. Why is this a problem?
- It makes things difficult to find when you need them
- It makes your home look smaller
- These unwanted items serve no useful purpose whatsoever!
Even when it’s time to get rid of an item that you’ve not used for years, it can be difficult. We may have grown attached to it, grown used to it. The same applies to ideas and attitudes that we hold in our mind.
Look at politics. Some people look at the situation that is present in the world today, think about what is the best way to improve it for the good of their family and the community, and then decide which political party to vote for. Is that how most people vote? Absolutely not! They vote according to an outdated view of class, or because their parents always voted for a political party, or because their parents didn’t vote for a political party. There is often no logic or reasoning – just prejudice. These ideas form part of our comfort zone, and that’s where we remain – we are a Labour/ Liberal/Tory supporter - whether we feel they do us (or the country) any good or not.
The same can apply to football teams
Think about your mind as a sponge. All your life you have gone along absorbing events, ideas and emotions. Now your sponge is full. You can’t absorb anything new until you squeeze out some of the old! These old habits are clogging up our brains and stopping us from doing anything new and useful.
There are 2 steps to de-clutter our minds:
Step 1: Listen to what you say to yourself. Pay attention to your self talk. Do you praise yourself or criticise? Aim to change your self talk to:
- Be positive, encouraging and kind on yourself
- Keep focused on what you have decided to do (the goals you have set)
- Put things into perspective
- Celebrate yourself when things go well.
Step 2: When you have an automatic response to a situation, ask yourself why? For example, if is suggested that you move to a larger house and you automatically say no ask yourself, why do I always have that reaction? Perhaps you formed that view 10 years ago when you didn’t have the money or need to move home, but now you need more space, and if the right part of town was chosen, you’d have the money.
Ask yourself, why do you have this view? It is not enough to say ‘just because’.
Before you ask other people’s views, sit down and work it out for yourself.
Make informed decisions – don’t just guess.
Learn to re-think your position and remain open minded on a range of ideas. Being closed minded is dangerous and leads to missed opportunities.
“Success is a state of mind. If you want success, start thinking of yourself as a success.” Dr Joyce Brothers
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| Client of the month : CDA Training |
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 Imagine what it would be like if you were able to understand exactly how people make decisions, just by talking to them. And now imagine the results you could get if you knew the precise language to use to influence them to take action and buy your product or use your services.
Come on Christopher Davies’ trainings and you will discover:
- how people motivate themselves to make decisions
- how to find out what convinces someone to buy
the language to use to capture a person’s interest
- how to sell more quickly and effectively
- how to manage people
- how to get people to do what you want them to
and much more
2 for 1 SPECIAL OFFER. We are offering you, as a reader of The Ideal Marketing Newsletter, two places on one or both of the training days for the price of one. Book your place now and you can bring a friend or colleague completely free. Phone 0116 283 9697 now to book one of the last remaining places. Or email cdatraining@dsl.pipex.com.
100% money back guarantee. If, after the first morning, you cannot see how you will use what you learn, we will give you your money back – no questions asked.
‘I am normally too busy to spend time on training courses, but I’m glad I took the time to attend this one. It was a fascinating insight into the way language makes people tick. The benefits have already started to have an impact. Highly recommended!!’ Steve Hawkins – Caged Fish
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Direct Mail - 5 ways to
increase your response levels |
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 Research shows that readers will scan your headline, your PS then your sub-heading within a matter of seconds before deciding whether to read your letter. You have less than 4 seconds to use the right words to catch their eye.
 Don’t over design your letter. I never justify both sides as I think that a letter should always look like a letter – not a sales brochure. The effect that you are aiming for is to make your letter look like it could have come from a friend.
 Don’t make your letterhead too elaborate and complex. Often a small logo and contact details in the top right corner are all you need. In general, the more glossy and elaborate you make your paper, the fewer people will read it.
 Never send out a brochure, catalogue or quote without a simple letter.
 Always sign a letter, never pp it. If you send out a lot of letters, a scanned signature (in blue) or a signature stamp can be quite convincing. If this is what you use, make sure that it looks as real as possible.
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| Book of the month :‘Purple Cow’ by Seth Godin |
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 This book was recommended to me by 2 people and I would warmly recommend it to you. At only 142 pages, it won’t take you long to get through. Its essential message is that much of the marketing that worked in the past is no longer effective because of the large amount of advertising that we are subjected to. In order to succeed in getting a brand or product through, we need to create a ‘Purple Cow’- something so unusual that we stop and take note. We need to make our products extraordinary to stand out from the competition. The slogans at the end of the book summarises this theory:
‘Don’t be Boring’ - because everybody will forget you.
‘Safe is Risky’ – because you won’t be noticed or recommended and will disappear into the background.
‘Very Good is Bad’ – it’s not enough to be good any more: you need to be exceptional and develop your niche.
I’ve been inspired by the book to create a few ‘Purple Cows’ of my own and am helping two clients at the moment with such projects – it will be interesting to see the results.
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| PR tip of the month |
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Look over any PR coverage that you have received in the past few months or years. Is there anything you can do with it? Why not use the coverage to help your sales force stay in touch with prospects?
So you made your sales pitch and the prospect was interested - but not enough to buy today because they have to take it back to their board, or maybe discuss it at the next staff meeting. Perhaps even your most enthusiastic prospects take months or even years to make a decision. Newspaper cuttings about how the product is developing, detailing account wins and featuring expansion stories about your company can all help to reinforce the prospect’s feelings of confidence in your organisation, make them feel involved and even prompt their memory to take action.
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| Forthcoming Seminars |
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The £100,000 Marketing Seminar – just £100 to attend
The £100,000 Marketing Seminar costs just £100 (plus VAT). Included in the price are full seminar notes, free parking, refreshments and lunch.
100% guarantee – if, by the end of the seminar, you can’t see how these ideas will work for your business you’ll receive a complete refund.
At just £1 per idea, and with a complete money back guarantee, what have you got to lose? Call 01858 44 55 43, see www.idealmarketingcompany.com or e-mail seminar@idealmarketingcompany.com to reserve your place.
Friday March 10th was sold out – the next available date is Friday 12th May at Hothorpe Hall.
One Day Goal setting seminar
A new one day goal setting seminar run with trainer Chris Davies. Places are limited, and already half have gone – so if you are interested in how you can use goal setting to make a huge difference to your personal and business life, please get in touch soon.
The date for the Goal Setting Seminar is Friday March 31st at Hothorpe Hall, Theddingworth. The first seminar costs £100 (plus VAT) and includes lunch, refreshments and seminar notes.
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