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In ‘An Ideal World’ this month we’ll be looking at a mixture of marketing and business ideas designed to help clients of the Ideal Marketing Company and past delegates from marketing seminars, as well as visitors to the website who would like ideas and advice. If you have any subjects you would like to see covered in future issues, please e-mail news@idealmarketingcompany.com
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| ‘Announcing the £100,000 Marketing Seminar’ |
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Would you be interested in hearing 100 great marketing ideas, each one more than capable of generating £1,000 for your business and presented in a practical, inspiring one day seminar?
 If you are the owner of a small business or have the marketing responsibility for your company, come to Hothorpe Hall near Market Harborough to learn how to use 100 powerful business, marketing, PR, and direct mail ideas to generate extra money for your organisation. The next available date is Friday March 10th. This all new seminar is has limited spaces and costs just £100 (plus VAT). Included in the price are full seminar notes, free parking, refreshments and lunch.
100% guarantee – come to the seminar and if by the end you can’t see how these ideas can work for your business, you’ll receive a complete refund.
At just £1 per idea and with a complete money back guarantee, what have you got to lose? Call 01858 44 55 43, see www.idealmarketingcompany.com or e-mail seminar@idealmarketingcompany.com to reserve your place.
In addition to this exciting new marketing seminar, I will be running a one day goal setting seminar. After a great deal of positive feedback on the goal setting sections of my original marketing seminar, I have decided to run this new course with a colleague Chris Davis. Places are limited, and already half have gone – so if you are interested in how you can use goal setting to make a huge difference to your personal and business life, please get in touch soon.
If you have already attended one my previous seminars you are very welcome to attend either of these new courses. Please forward this e-mail to a friend in business who could benefit from some of the fresh ideas for generating new clients or retaining existing clients for longer.
Full details of the seminars are at the end of this e-mail, or go to the seminar page of www.idealmarketingcompany.com |
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Lessons in Life:
Do you see life in the same way as millionaires do? |
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Paul McKenna is a well known stage hypnotist and NLP trainer. He has hosted his own TV shows and has worked with many famous people over the past 10 years. During his research, he has compiled a list of views and perspectives on life that he has found successful people have in common. These 7 views are far from unique, but in this month’s edition of Ideal World, I thought you might be interested in reading about them and you may want to consider how many of them you already possess.
1. Realise that you are an expert on you. Nobody knows the way you think and feel better than you do. Instead of always seeking the answers elsewhere, by asking yourself, by looking within, you will find the perfect answers to the questions you have.
2. You are not broken and do not need to be fixed. Rather than focusing on all the problem areas that you have, focus instead on what you do best and what others do best. It is always possible to improve on what we do. It is also always possible to examine what other people do, and model ourselves on their success.
3. You already have the resources you need to be a success. You already possess all the skills, or resources to acquire the skills that you need. This means that whatever situation you find yourself in, you have the capabilities to master it.
4. Whatever the task, if you break it down it can become manageable. You may have heard the joke how do you eat an elephant? One chunk at a time. No matter what your goal or desire, you have the capability to achieve it as long as you take it piece by piece. Have the end in mind – but think of the many steps it will take you to get there rather than the daunting whole, and any task becomes easier to imagine.
5. If what you are doing isn’t working – do something else. If you want to produce different results in your life, you need to step outside the comfort zone in which you are operating and do something different.
6. There is no such thing as failure. Failure is only a state of mind. If you do something that does not produce the results you want, that is not failure – it is a useful learning experience. The more ‘failures’ that you experience, the better equipped you are to make progress and succeed at your goals in life. Success is also sweeter when it takes a little longer to achieve what you want.
7. You are creating your future NOW. Are you on the right path to creating your goals at the moment right now? There is no point in living in the past and reliving past mistakes, instead live in the moment. You are either working towards your goals as you read this, or not. The successful know their goals and steadily work towards them every day.
So, how did you match up? How many of these views do you agree with and use on a daily basis? If you agree with them all, then you are no doubt well on your way to living the life you have always dreamed of.
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Direct Mail
Creating effective body copy |
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 Use short sentences. You want to make your letter as easy as possible for your reader to carry on with it. Don’t make the reader work too hard.
 Break up your letter with sub-headings between paragraphs. These are often just a few words such as ‘Save money today’ Breakthrough performance’ or ‘100% money-back guarantee’ which are a preview of the paragraph that is to follow.
 Put yourself in the position of a customer. What is going to make them interested in your product or company? Usually it is a combination of things rather than one single thing. For example, they are only interested in low prices if they are interested in the product you are offering in the first place..
 They say that a direct mail letter can’t be too long – only too boring. They also say the more you tell, the more you sell. I partially agree, but I feel that this does depend on what you’re selling. Also, it can be less cost effective in terms of printing to create 15 page letters. My suggestion is to start at one page and slowly expand your letters only if you feel they need it.
 Nobody is interested in you, your company or your products. Make your letter about your customer, their problems and what you can do to solve them. Your customer – or prospect only wants to know what you can do for them.
 For every ‘we’ ‘us’ or ‘I’ you use in direct mail, you should use ‘you’ or ‘your’ at least five times (see the above sentence as an example of how this works).
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| Client of the Month Offer |
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 If you have ever wanted to learn to ski but have never got around to it, or you would like to go on a ski holiday with a personal touch, Redpoint Holidays could be the ski holiday you’ve been looking for. Run by husband and wife team Nina and Greg, Redpoint Holidays www.redpoint.co.uk offer a huge variety of packages to suit every level of experience and budget. They offer a ‘learn to ski’ guarantee for the complete non skier. They guarantee that, by the end of a 7 day holiday, anybody (and they include the disabled) will leave as a skier.
Based at the Austrian resort of Fugen, they also offer a series of team building and adventure breaks in the summer months suitable for families who don’t like to laze around on the beach.
For customers of The Ideal Marketing Company, there are a series of upgrades available for no extra charge, just mention that you heard about them via this e-mail to qualify.
Call Sue on 01902 568034 or e-mail office@redpoint.co.uk |
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| Details of low cost marketing seminars held in Market Harborough |
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For the last 3 years, I have been running bi-monthly low cost marketing seminars aimed at start-ups or businesses that are looking for ways to get the most out of limited marketing budgets. These seminars come with a 100% money back guarantee if delegates don’t feel that they were applicable and useful to their business. The event costs £100 plus VAT, including lunch.
Next available seminar – Friday March 10th
If you would like your business to be more successful in 2006, I invite you to join me at this one day seminar. You will learn how your company can be more effective at attracting new customers, become better at retaining existing clients and find new ways to generate more profits. Marketing doesn’t need to take huge amounts of effort, just regularly apply a few of the ideas you will learn - and you will notice a huge difference in your business during 2006.
Topics covered on the day include:
• The 6 ways that positive media coverage can help your business
• Using direct mail to launch products and generate income
• Creating a simple marketing plan for your business
• Do you really need a brochure? Some effective alternatives explained
• The importance of customer care
Plus dozens of underused marketing secrets that will help your business grow in 2006.
For more details or to book your place – or book a place for a friend – call 01858 44 55 43 or e-mail seminar@idealmarketingcompany.com
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A fascinating insight into the rapid start and premature demise of British Airways’ attempt to set up a low cost airline. This account of the short lived spin off by BA to tackle the threat it faced by low cost rivals gives many interesting insights into running a business in a tough market. It’s told in a very personal style and features the views and opinions of many of GO’s personnel including flight crews, pilots and senior staff. It is also an interesting insight into low cost marketing and PR - although this is low cost by BA’s standards!