Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
What market research options are available to you, and how do you know which tool is best?
https://youtu.be/hTDFNv_JKe0?si=uTaOQjocTzrvxbxv Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary...
Do you understand your audience and what they really value about you?
https://youtu.be/p2KGu1jwtaw?si=ATUVGzUNAhE0PjmQ Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand your audience and what they really value about you? You've probably heard marketers tell you to sell the benefits of your...
Are you making the most of your Microsoft Clarity account?
https://youtu.be/9lk0VLwuZeg?si=wA6PijqHhwECfsM0 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you making the most of your Microsoft Clarity account? If you're unsure about installing Microsoft Clarity or want to maximise it after last...
Do you have ‘Clarity’ about how people are using your website?
https://youtu.be/rVlbW6SsHkg?si=SbTD4KUzxeOGDRCJ Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? Do you have 'Clarity' about how people are using your website? While I'd be shocked if you hadn't heard of Google Analytics, there are other...
Do you know how to use each marketing measurement tool?
https://youtu.be/8yVt-cGeLQU?si=FpjJZmBmMqD3Oud5 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you know how to use each marketing measurement tool? While there's overlap, marketing measurement tools usually concentrate on specific feedback...
Do you have a full picture of your marketing, or do your measurements need a tune-up?
https://youtu.be/Qm6EE-ZGi4k?si=YJtl7zmBv43oYeMd Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have a full picture of your marketing, or do your measurements need a tune-up? This question can be challenging without clearly...
Are you struggling to connect marketing measurements to business success?
https://youtu.be/jhFb2XfqbdE?si=cBpJw4QfIEAeeWPr Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Struggling to link marketing metrics to business outcomes? Marketing reports may seem disconnected from business objectives when presented in...
Are you letting your audience take the lead or failing to ask for consent?
https://youtu.be/vMdWPdQP5Wc?si=w_FLLdBNfI_daalv Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you letting your audience take the lead or failing to ask for consent? Many potentially longstanding business relationships have been cut short...
Is your content fizzling or leaving your audience wanting more?
https://youtu.be/ypMHadchIPM?si=NYCGshrJr1-IES80 Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Is your content fizzling or leaving your audience wanting more? After investing in acquiring a customer, converting them into repeat customers...
Do you make your audience feel special with your content?
https://youtu.be/h3ghRwmyXaQ?si=sf0ggxgwAKDhimSJ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you make your audience feel special with your content? Whether it's your prospects or your customers, you can use marketing technology and a few...